Performance Marketing

Performance marketing is a form of online marketing where the client only pays for results. We also call this affiliate marketing.

Traditional advertising may or may not produce results and therefore carries risk. For example, a standard model for online advertising is to purchase banner space and pay per pageview (CPM model). Paying for clicks (CPC) is another option. However, results are not guaranteed.

We review products and services on our websites and then refer potential customers to those companies. If the customers end up making a purchase, registration or take another agreed upon action, we get a commission.

This model is risk-free for the advertiser. If there are no sales or leads, there is no commission to pay.

We do not collect leads ourselves. Instead, we send relevant potential customers to our partners, via clicks. The benefit of this approach is that the clicks you get are self-selected: potential customers going online to find suitable products or services. Most lead generators sell the same leads to multiple partners, and might pitch the leads for service switching down the line. We do not collect any contact information. The leads you collect on your website is exclusive for you.

We do not offer banner placements on a pay-per click (PPC) basis. Also, we do not offer sponsored posts or native advertising, please see our editorial policy.